The redesign was not only cosmetic. The new flow connects product, upload, price, communication and production into one system, so the customer can order faster and the e-shop has fewer manual steps after receiving an order.
- the old website changed into a clear sales flow with a visible next step
- before submitting, the customer understands the price, photo quality, size and add-ons
- the business gains a measurable newsletter, order data and production materials without manual assembly










